Notion vs monday.com, ClickUp, Airtable, Coda
Created: 11/23/2025completed5 competitors analyzed
Example Report: This is a demonstration of CompetiTaurus's competitive intelligence capabilities. The data shown is from an actual analysis but is provided for showcase purposes only.
Executive Summary
Key Findings
- AI agents are now table stakes. monday AI, ClickUp Brain/Super Agents, Airtable Omni/Agents, and Coda AI are embedded in daily workflows. Differentiation is shifting to agent safety (controls, logs, approvals), cross‑tool context (MCP/connectors), and measurable ROI.
- Enterprise trust is the battleground. monday.com and Airtable lead with compliance (ISO/SOC, HIPAA, data residency) and performance at scale. Notion must close gaps in governance, admin analytics, and large‑workspace reliability to win/retain big accounts.
- Consolidation messaging is mainstream. monday and ClickUp pitch “replace all your tools.” Notion’s breadth (Docs/Wikis, Projects, Mail, Calendar, Forms, Sites) is unique, but only if end‑to‑end workflows feel opinionated, fast, and reliable.
- Pricing/support pain is widespread—and an opening. monday, ClickUp, and Airtable face recurring complaints about billing transparency and support SLAs; Notion sees similar issues. Clear pricing, AI‑usage transparency, and faster support can be a durable differentiator.
- Ecosystems drive stickiness. monday and Airtable have mature marketplaces/SDKs; Coda has 600+ Packs. Notion’s API/SDK and MCP connectors are improving but trail rivals in partner breadth, monetization, and turnkey solutions.
Strategic Recommendations
- Over‑invest in enterprise trust: deliver regional data residency, EKM, DLP/policy controls, granular permissions, audit/event streams, admin analytics, and published SLAs/SOCs by plan. Make these easy to evaluate with a transparent Trust Center and roadmap.
- Make Agents production‑ready: add role‑scoped permissions, approval workflows, action logs, and rate‑limits. Ship prebuilt vertical agents (e.g., PMO status updates, QBR deck prep, IT ticket triage) and certify MCP connectors for Salesforce, Jira, ServiceNow, SAP, Slack, Google/Microsoft.
- Own speed and reliability: prioritize offline/sync resilience and large‑database performance. Publish a public performance dashboard and quarterly benchmarks vs peers; add a “Fast Mode” for very large tables/boards.
- Differentiate on pricing and support: simplify seats/guest model, make AI usage and caps transparent with predictable overage guardrails, introduce 24/7 chat with 4‑hour first‑response SLA for Business+, and proactive billing alerts. Launch a guided migration program from ClickUp/Airtable/monday with import validators.
- Accelerate the ecosystem: launch Marketplace 2.0 with revenue share, unified billing, and quality standards; bundle templates + apps; and scale an SI/partner program with co‑sell incentives. Prioritize connectors for systems of record (Salesforce, Workday, SAP, ServiceNow).
Opportunities
- Churn capture from ClickUp and Airtable driven by pricing/support friction and performance issues—win with easy migrations, transparent pricing, and a performance reliability guarantee.
- Deliver a unique "work memory" by unifying Mail + Calendar + AI Search with Docs/Projects, enabling agents to act across messages, meetings, and knowledge—a gap for monday/ClickUp/Airtable.
- Expand into regulated/public sectors with data residency controls and HIPAA/BAA/DPA bundles, plus reference architectures and compliance attestations by industry.
- Be the neutral knowledge layer via MCP: enterprise search and meeting intelligence across Microsoft/Google stacks that surfaces answers and automates follow‑ups in Notion.
Threats
- monday.com’s "Work OS" + Docs, mature automations, and strong compliance posture can displace Notion for PM/wikis at larger enterprises.
- Microsoft 365 and Google Workspace rapidly embedding AI into existing suites—significant bundling pressure and incumbent advantage in enterprise accounts.
- AI commoditization and model/regulatory volatility can erode feature differentiation and margins; governance requirements may slow rollout of agentic features.
- Rival marketplaces (Airtable Marketplace, monday Apps, Coda Packs) deepen lock‑in and integration breadth, increasing switching costs versus Notion.
Market Context
Industry Overview
The collaborative work management and knowledge workspace software market offers unified platforms combining notes, docs, databases, project management, and AI tools to centralize knowledge, automate workflows, and support team collaboration across organizations.
Market Size
Approximately $48B global collaboration and workspace software market in 2024 (approximate figure combining collaboration, knowledge management, and SaaS workspace segments).
Market Growth Rate
~12% CAGR 2024-2029 (approximate projection for the collaboration/workspace SaaS market).
Key Trends
AI integration across docs and automations; low-code/no-code builders; hybrid/remote work driving collaboration tools; platform consolidation and M&A; verticalization and specialized workflows; stronger APIs and integrations.
Market Drivers
Increasing remote and hybrid work adoption; need to centralize knowledge and reduce context switching; demand for AI-assisted productivity and automation; growth of SaaS subscriptions and collaborative workflows; emphasis on integrations and platform extensibility.
Competitor Profiles
Basic Information
| Field |  Coda | ||||
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| Description | Notion is an all‑in‑one AI workspace and productivity platform that combines notes, docs, databases, project management, and built‑in AI agents (AI search, meeting notes, writing assistant, inbox/calendar integrations) to help teams and individuals collaborate, automate work, and centralize knowledge. Over 100M users worldwide. | Work OS for teams that combines project management with collaborative docs (monday docs), databases, and automations—often compared with Notion for managing projects and knowledge in one place. | Work management platform with docs, tasks, goals, and whiteboards in one place; offers Notion-like docs alongside robust project management for teams. | Flexible database and spreadsheet hybrid for building collaborative apps and workflows; overlaps with Notion’s databases for organizing projects, content, and knowledge. | All‑in‑one collaborative docs platform that combines documents, spreadsheets, and databases with automation to build custom workflows—often used as a Notion alternative for team docs, wikis, and project management. |
| Website | https://www.notion.com | https://monday.com/ | https://clickup.com/ | https://airtable.com/ | https://coda.io/ |
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| Site Map | 95 pages mapped | 84 pages mapped | 133 pages mapped |
Positioning & Messaging
| Field | Coda | ||||
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| Positioning | Notion positions itself as a connected, all‑in‑one AI workspace where notes, docs, databases, projects, and built‑in AI agents live together — enabling teams and individuals to centralize knowledge, automate workflows, and reduce tool bloat. | monday.com positions itself as a visual "Work OS" — a flexible, no-code/low-code platform that powers teams to run projects, processes and everyday work in one shared workspace. It emphasizes adaptability (build workflow apps and templates), automation, integrations, and cross-team visibility. | ClickUp positions itself as "the everything app for work": a single, converged AI-enabled work platform that replaces multiple point tools (docs, tasks, goals, whiteboards, chat, etc.) to "maximize human productivity" and end "Work Sprawl." | Airtable positions itself as a no-code/low-code platform that bridges spreadsheets and databases to let teams rapidly build collaborative, production-grade apps and AI-powered workflows—taking ideas to apps "in an instant" while meeting enterprise scale, security, and administration needs. | Coda positions itself as an all‑in‑one collaborative workspace that combines familiar documents, powerful tables/databases, and app‑like automation—letting teams replace multiple niche tools and build custom workflows in a single, shareable doc. |
| Messaging | Core messaging emphasizes: "All‑in‑one AI workspace", centralization of work and knowledge, collaboration and automation (AI agents, meeting notes, AI search), deep customization (blocks/databases/templates), and integrations to replace multiple point tools. | Core messaging emphasizes: "Where teams get work done" and "Work OS that powers teams to run processes, projects and everyday work their way." Key themes: flexibility, no-code building blocks, automations to eliminate manual work, integrations with existing tools, collaborative workspace (docs + boards + dashboards), and customer success stories/scale. | Core messaging emphasizes productivity and consolidation: 'Maximize human productivity', 'Replace all your software', 'Everything you need in one converged AI platform', plus AI-first sub-messaging (ClickUp Brain, Super Agents™) and freemium appeal ('Free forever. No credit card.'). | Core messaging themes: speed ("From idea to app in an instant", "Production apps at prototype speed"); AI-first (Omni, AI agents, use AI across workflows); no-code/low-code empowerment for non-engineers; enterprise-grade scale & security (HyperDB, RBAC, ISO/HIPAA/SOC2, data residency); extensibility & integrations (models, external tools); pre-built templates and AI Plays to accelerate use-case activation. | Core messaging themes: "all‑in‑one" workspace; familiar like a doc, powerful like an app; replace multiple tools (docs, spreadsheets, trackers, niche apps); team hubs and templates for roles/scenarios; integrations (600+ Packs) and Coda AI to automate work; gallery of community solutions; templates to get started quickly; trust signals (50,000+ teams). Tone: practical, product‑forward, team‑centric. |
| Value Proposition | Single place to capture docs, projects, and databases + built‑in AI to make writing, search, and meeting work faster. Promises reduced context‑switching, faster onboarding, and a customizable platform that scales from individuals to enterprises. | Promise: consolidate projects, processes and knowledge in one adaptable platform so teams can automate repetitive work, gain 360° visibility, collaborate in-context (docs + boards), and scale workflows without heavy engineering — enabling teams to focus on high-value work. | — | Empower teams to build, automate, and scale bespoke apps and workflows quickly without engineering: leverage no-code building blocks, AI agents, and enterprise-grade infrastructure & security so organizations can operationalize data, streamline processes, and deploy production apps at prototype speed. | Coda promises to centralize team knowledge and workflows by turning documents into living apps: create one place where content, data, and automation live together—save time, reduce tool sprawl, and empower teams to build tailored solutions with templates, integrations, and AI assistance. |
Marketing Analysis
| Field | Coda | ||||
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| SEO | — | ||||
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| Content Strategy | Frequency: Regular product releases and help article updates; steady blog posts timed with product launches. Quality: High-quality, multimedia-rich long-form guides, customer videos, and developer documentation. Channels: Website (help center, blog, templates), YouTube, Email, LinkedIn, X (Twitter), Instagram, Developers portal (API docs), Templates marketplace | Frequency: High — Help Center and Blog publish weekly updates; product docs updated continuously. Quality: High-quality, product-focused content with templates, in-depth guides, and localized pages. Mix of long-form and procedural KB articles. Channels: Blog, Help Center/Docs, Developer Docs, Email (webinars, university), YouTube/Video, Social (LinkedIn, Twitter/X) | Frequency: High — evergreen guides + continuous community/template publishing; periodic eBooks/webinars/Newsroom updates Quality: High — productized, use-case focused, enterprise-ready assets Channels: blog/guides, Universe (user templates), webinars/demos, YouTube, social (LinkedIn/Twitter/YouTube), email/newsletter | Frequency: Multiple blog posts per month; recurring webinars and template additions. Quality: High-quality, product-focused long-form and template content designed for discovery and conversion. Channels: Blog (coda.io/blog), Community (community.coda.io), YouTube, LinkedIn, Twitter/X, Webinars | |
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Technical Stack
| Field | Coda | ||||
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| Platforms | Web (browser) - app.notion.so macOS - native desktop app Windows - native desktop app iOS - mobile app Android - mobile app Linux - unofficial/third-party community builds (Snap/Flatpak) | Web (browser) Desktop app — Windows Desktop app — macOS Mobile app — iOS Mobile app — Android API access (GraphQL endpoint) Browser extension (Chrome) | Web (SaaS) — ClickUp web app Windows desktop app (Microsoft Store) macOS desktop app iOS (App Store) Android (Google Play) Browser extension (Chrome) | Web (browser) macOS desktop (native/Electron or PWA) Windows desktop (native/Electron or PWA) iOS mobile app (App Store) Android mobile app (Google Play) REST API (public web API) Airtable CLI / scripting environment (Scripting app & automations) Browser-based Apps/Extensions (Airtable Apps / Interface Extensions) | Web (browser) iOS (App Store) Android (Google Play) |
| Integrations | Slack Google Drive Google Calendar Microsoft Outlook/Office 365 Figma Jira Github Zoom Zapier Automations (built-in) CSV/Imports Marketplace connectors (third-party) | Slack Microsoft Teams Google Drive Google Calendar Gmail Outlook Zoom Salesforce HubSpot Jira GitHub Zapier Make (Integromat) Pipedream Dropbox Zendesk Stripe Adobe Creative Cloud Asana Trello | Google Workspace (Drive, Calendar, Sheets) Slack GitHub / GitLab Zoom Microsoft Teams / Outlook HubSpot Zendesk Salesforce Zapier Dropbox | Zapier Make (Integromat) Slack Google Workspace (Sheets, Drive, Calendar, Gmail) Microsoft 365 / Outlook / Teams Salesforce Jira (Atlassian) GitHub Figma Stripe Mailchimp Segment / Twilio / SendGrid (via Marketplace integrations) Native Webhooks & Incoming Webhooks Airtable Sync (native connector) Airtable Marketplace (third-party integrations) | Slack Google Calendar Gmail GitHub Jira Salesforce Zapier Asana Box Dropbox Google Drive Zoom Typeform Zendesk Trello HubSpot |
| APIs | Notion Public API (REST) - developers.notion.com Official JS SDK: notion-sdk-js (GitHub) Unofficial/Community Python clients (notion-client / notion-sdk-py) OAuth-based Integrations & Integration Tokens Webhooks and Events (beta/limited) | GraphQL API (api.monday.com/v2) monday-sdk-js (official JavaScript SDK) monday-sdk-python / community Python SDKs Apps Framework (UI components, React-based) Webhooks & Triggers for integrations OAuth 2.0 for third-party integrations CLI tooling for app dev (monday apps CLI) SDKs and sample apps on GitHub | ClickUp API v2 (REST) Webhooks (event subscriptions & HMAC signatures) OAuth 2.0 for integrations Official API v2 demo (GitHub) / example SDKs & community wrappers (R, Node.js, TypeScript) | Public REST API (Airtable Web API) Enterprise API (higher throughput/enterprise features) | Coda REST API v1 (developers.coda.io/apis/v1) Packs SDK (@codahq/packs-sdk) — JavaScript/TypeScript Pack CLI (npx coda) Pack Studio (web-based Pack builder) Automations & Webhooks Sync Tables / Two-way sync APIs |
| Documentation Quality | good | good | good | good | excellent |
| Community Support | large (active user & third-party integrator base; developer Slack/Discord/forums) | large (active community forum, developer community, marketplace) | moderate — active Canny feedback forum, community GitHub projects and third‑party wrappers | Large — active official community forum, extensive third‑party resources, many marketplace partners; user base spans hundreds of thousands of orgs | Active community forum (community.coda.io); public templates/gallery; extensive Pack examples |
| GitHub Activity | active (notion-sdk-js + community SDKs; official repos + many forks) | active (multiple official repos, SDKs, and recent commits) | moderate — official demo repo (clickup-APIv2-demo) + several community SDKs and MCP servers | Active — official airtable.js repo and multiple community SDKs; regular commits and issue activity; ecosystem-maintained client libraries in multiple languages | Active — @codahq/packs-sdk and packs-examples repositories, community threads and issue reports |
Service Quality
| Field | Coda | ||||
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| Service Promises | Security-by-design (encryption in transit & at rest; least privilege access; public bug bounty; audit logging) Enterprise admin controls (SSO via SAML 2.0, SCIM provisioning, fine-grained permissions, audit logs) Data governance & privacy commitments (GDPR/CCPA alignment, DPA/BAA for Enterprise) Non-use of Customer Data for training Notion AI models (per Trust Center) Uptime & reliability commitments (99.9% availability stated for enterprise) Access to Trust portal and third‑party audit reports on request | Centralize work in a flexible Work OS with visual boards, automations, integrations, and collaborative docs (monday docs) Enterprise-grade security and compliance and transparent Trust Center Uptime/resilience commitment (99.9% availability for Enterprise) Dedicated onboarding and customer success for higher-tier customers Self-service resources (templates, monday academy, help center, community) | All-in-one work platform (tasks, docs, goals, whiteboards) to reduce app switching Security-first approach with encryption in transit and at rest; public security statement 30-day satisfaction guarantee for new customers 24/7 product expert access and live chat for paid plans; priority/premium support for higher tiers Enterprise features: SSO, custom roles, dedicated support/BAA for HIPAA | Continuous security program with dedicated security teams (Application Security, GRCP, Infrastructure Security) Enterprise-grade controls (SAML SSO, 2FA, record-level revision history, customizable collaborator permissions) European data residency option for Enterprise Scale customers Enterprise Key Management for Enterprise customers Completed CAIQ, SIG Lite, HECVAT to support vendor reviews Data Processing Addendum (DPA) available upon request | All-in-one collaborative docs/spreadsheets/databases with automations and Packs (custom integrations) Enterprise-grade security and data ownership (encryption in transit & at rest, SSO, audit logs) Scalable templates and admin controls for teams and workspaces Regular security testing and public bug bounty program |
| Certifications | SOC 2 Type II SOC 3 ISO 27001 ISO 27701 ISO 27017 ISO 27018 HIPAA attestation (BAA available) BSI C5 | ISO/IEC 27001:2022 ISO/IEC 27017:2015 ISO/IEC 27018:2019 ISO/IEC 27701:2019 SOC 1 Type II SOC 2 Type II SOC 3 | SOC 2 (security) | SOC 2 Type II ISO/IEC 27001:2022 ISO/IEC 27701:2019 HIPAA (applicable to covered use cases / enterprise agreements) TX-RAMP Level 2 | SOC 2 Type II ISO 27001 ISO 27017 ISO 27018 HIPAA GDPR/CCPA compliance |
| Compliance Standards | GDPR CCPA (aligned) HIPAA (with BAA) | GDPR (EU) EU‑US Data Privacy Framework / UK & Swiss extensions HIPAA (support for HIPAA compliance where applicable) CSA questionnaire completed Texas DIR certification | GDPR compliance (data export & deletion) HIPAA support for Enterprise via BAA Encryption in transit and at rest | GDPR (EU & UK) CCPA/CPRA (California) CAIQ (Cloud Security Alliance) SIG Lite (Shared Assessments) HECVAT (Higher Ed) | AWS security best practices Encryption (TLS1.2, AES-256) SCIM and SAML for SSO Audit logging (Enterprise) |
| Refund Policy | Notion refund windows (per Help Center): full refund if you downgrade and contact support within 3 days of invoice for monthly billing, or within 30 days for annual billing. Marketplace template purchases: refunds allowed within 14 days. Purchases via Apple App Store must be refunded through Apple. Prorated refunds for accidentally added members if requested within 3 days of invoice. | Prorated refunds for net-new yearly purchases requested within 30 days of initial purchase; refunds typically appear within 7–10 business days. Renewals and most monthly renewals are ineligible. (Source: monday.com Support articles updated 2025). | ClickUp advertises a 30-day satisfaction guarantee for new paid subscriptions; refund requests handled through billing support and subject to ClickUp billing terms. | Airtable handles refunds on a case-by-case basis. Public customer reports indicate prorated refunds or account credits are commonly offered, but Airtable’s billing team must be contacted via support to request refunds. Enterprise customers receive contract-defined billing and refund terms. | No cash refunds for Pro/Team plans per Terms; prorated account credits are applied when downgrading/removing Doc Makers. Enterprise refunds/credits handled per contract. |
| Cancellation Terms | Cancel via Settings → Billing → Change plan. Cancellation stops automatic renewal; paid features remain until end of billing period. Notion typically does not issue refunds outside stated windows. Failed payments retried (up to 8 times); removal of seats does not automatically credit prior charges except in limited cases (see refund policy). | Admins can cancel products via Billing in the web app; cancelled accounts move to a 7-day trial state then inactive. Existing customers must give 30-day notice before subscription end to avoid auto-renewal; data retention/export guidance provided. Access may be blocked immediately if refund initiated. | Paid subscriptions auto-renew; users can cancel subscriptions via account billing settings. Enterprise customers have contract-based cancellation terms; customers should contact billing/support for cancellations and refund requests. | Subscriptions can be managed through the workspace billing settings; downgrading to a Free plan or cancelling prevents future charges, but some users report confusion around the change-plan flow and the timing of charges (see Trustpilot examples). Enterprise customers have dedicated account teams and custom cancellation terms in enterprise contracts. | Subscriptions auto-renew; cancel or notify non‑renewal at least 30 days before the end of a subscription period (Terms). Cancellation takes effect for the following subscription period; prorated credits remain on account. |
| Onboarding Quality | Comprehensive self‑serve onboarding: Notion Academy (courses), Help Center guides, templates & Marketplace, Confluence importer, quickstart guides and enterprise demo/onboarding playbooks. | Mix of strong self-service onboarding (templates, monday academy, help center, community) and guided enterprise onboarding via Customer Success Managers and Professional Services. Many users report quick initial value for basic use, but more complex setups require consultants and longer implementation. | Comprehensive self-service onboarding via ClickUp University, templates, in-app tours and extensive help center articles; paid Enterprise onboarding and dedicated customer success available. | Airtable offers extensive self-serve onboarding resources: Airtable Academy (free learning paths and certifications), Airtable Universe (community templates and example bases), Templates library, onboarding office hours and webinars, and community-driven support. For Enterprise customers, Airtable provides dedicated onboarding services and implementation support (professional services/partners). | Strong self-serve onboarding: extensive templates gallery, help center articles, guided templates and community examples; fast time-to-value for basic docs but steeper learning curve for advanced automations and formulas. |
| Onboarding Time to Value | Minutes–hours for basic note-taking or templates; days–weeks for full team rollouts and connected databases/wiki adoption. | Fast for basic boards (hours to days); weeks to months for enterprise-scale configurations and custom automations. | Variable — small teams often see basic adoption within days using templates, but full platform adoption typically takes weeks due to functionality breadth. | Fast time-to-value for basic usecases (templates and guided Academy paths can get a user productive within hours). More complex app-building and enterprise rollouts require weeks and often professional services. | Minutes–hours for basic docs; days–weeks to build advanced, automated solutions at scale. |
| Onboarding Self-Service | Yes | Yes | Yes | Yes | Yes |
| Support Channels | Help Center (documentation & guides) In-app chat ('Send us a message') Email: team@makenotion.com (billing/support) Notion Community / public forums & Reddit Marketplace consultants and certified partners Dedicated Customer Success Managers / priority support for Enterprise customers Status page: status.notion.so for real-time incidents | In-app chat/support portal (24/7 chat) Email/ticketing Community forum and knowledge base monday academy (training & webinars) Paid Professional Services / Expert network Phone support and dedicated CSM for Enterprise customers (by contract) | Help Center / Knowledge Base Live chat (in-app) for paid plans Email/ticketing Enterprise: Dedicated Customer Success / Account Manager and phone support Community forum and ClickUp University | Help Center / Knowledge Base (support.airtable.com) Airtable Community (community.airtable.com) Email: questions@airtable.com, privacy@airtable.com, security@airtable.com, sales@airtable.com HackerOne bug bounty for security reports In-app support (chat/email) for paid plans Enterprise: Dedicated Customer Success Managers & account teams | In-product help widget / support portal Email: help@coda.io (support) Community templates & forum Dedicated Customer Success / CSM and enterprise support for Enterprise customers |
| Support Response Time | Varies by channel and plan — general user in-app/email response times are variable; Enterprise customers receive priority response and a dedicated CSM. Notion does not publish standard first-response SLAs for all customers publicly. | Public guidance shows 24-hour response SLA for standard support; enterprise customers often receive priority response (claims of 12-24 hour SLA for higher tiers) — specifics vary by contract. | Response times vary by plan: faster, priority responses for higher-tier/Enterprise customers; standard response times depend on severity and plan level. | Self-serve resources are immediate; public user reports indicate email/support responses can vary from hours to multiple business days depending on plan; Enterprise contracts include faster SLAs. | Varies by plan; public channels show responsive support for common issues but no published standard SLA for Pro/Team. |
| Support SLA | Notion public Trust Center states a 99.9% uptime guarantee for availability; enterprise customers may receive additional contract-level terms via the Trust portal or enterprise agreement. | 99.9% uptime SLA for Enterprise customers (account credits for downtime outside SLA); support SLAs vary by plan and are contractually defined for Enterprise. | No public standard uptime SLA for individual users found on public pages; Enterprise contracts include dedicated SLAs and availability commitments. | Public-facing SLAs are not posted; Airtable provides contract-level SLAs and prioritized support for Enterprise customers (response and resolution times specified in enterprise agreements). | No public SLA for Pro/Team plans; Enterprise contracts commonly include dedicated support and negotiated SLAs. |
| User Reviews | Aggregate snapshot: G2 shows strong product sentiment (4.6/5 from ~8,584 reviews) with recurring praise for flexibility, templates, collaboration, and AI additions. Capterra reviews also skew positive (~4.7+), highlighting ease of use once configured. Trustpilot and many social posts (Reddit) contain concentrated negative feedback focused on billing disputes, customer support delays/unhelpful responses, and stability/performance concerns (lag, outages, offline limitations). | Aggregated public review data shows consistently high product satisfaction on software-review sites (G2 and Capterra) for usability, customization, automations and integrations; lower scores on Trustpilot driven by billing and support complaints. Recurring themes: powerful customization & automations, attractive UI, strong template library and integrations; common negatives include pricing complexity, billing disputes, support responsiveness, occasional performance/bugs at scale, and mobile limitations. | Aggregated insights from major review sites (G2, Capterra, Trustpilot, Reddit): High praise for ClickUp's all-in-one feature set (tasks, Docs, Goals, Whiteboards), deep customization, powerful automations and good value for price. Frequent positive notes about ClickUp Brain/AI features and broad integrations. Recurring negatives: steep learning curve and UI complexity, occasional performance/lag on large workspaces, occasional bugs after releases, and growing complaints about billing/customer support responsiveness and recent pricing/AI-credit changes (Trustpilot shows stronger negative signal). | Trustpilot: TrustScore ~2.6/5 (130 reviews) — common themes: billing disputes and refund difficulties, praise for product flexibility and power, complaints about pricing complexity and customer support responsiveness. Airtable Community: active user base (40,880 topics, 128,437 replies, 104,466 members) with frequent product announcements, onboarding office hours, and peer support. Other review sites (G2, Capterra) report generally strong product scores but note similar themes: powerful, flexible, great templates/integrations; pain points around pricing, limits on large bases, performance, and support. (Sources: Airtable Trust & Privacy pages; Trustpilot; Airtable Community) | Aggregated review insights from G2, Capterra and community sources: high marks for flexibility, automations, templates and integrations; common criticisms are learning curve, pricing model (Doc Maker), performance with very large docs and mobile limitations. |
| User Ratings | 4.6 | 4.7 | 4.7 | 2.6 | 4.6 |
| User Rating Count | 8584 | 14673 | 10674 | 130 | 488 |
Audience Analysis
| Field | Coda | ||||
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| Customer Personas | Product Manager (Team Lead) Manages cross‑functional projects, needs a single source of truth for roadmaps, specs, and meeting notes. Wants collaboration and traceability across teams.
Head of Operations / Knowledge Manager Responsible for institutional knowledge, process documentation, and onboarding. Seeks scalable structure and governance.
Individual Creator / Freelancer Uses Notion for personal project management, note-taking, and publishing; values templates and customization.
| Head of Operations / Program Manager Needs cross-team visibility, standardization of processes, dashboards for KPIs, and reliable automations to remove manual work.
Project Manager / PMO Runs and tracks multiple projects, needs templates, timeline views, resource allocation, and reporting to stakeholders.
CIO / IT Director Evaluates security, scalability, API integrations, SSO, data residency and vendor lock-in risk.
Marketing / Creative Lead Manages campaigns, content pipelines and cross-functional collaboration; values visual boards and docs for briefs and approvals.
Sales Ops / Revenue Operations Uses platform as a lightweight CRM/workflow engine with automated lead routing, deal tracking, and dashboards for forecast accuracy.
| Product/Project Manager Uses ClickUp to plan roadmaps, assign tasks, track milestones and dependencies, and get status visibility across teams.
Marketing Manager Coordinates campaigns, content, creative assets, and approvals in one workspace; uses AI to draft briefs and copy.
Engineering Manager Tracks sprints, bugs, PRs and integrates with dev tools; seeks reliable workflows and automation to speed delivery.
| Product Manager Owns product planning and cross-functional coordination; needs visibility into roadmaps, feature status, and resource allocation; favors customizable dashboards and integrations with dev tools.
Marketing Operations Manager Runs campaign operations and asset workflows; needs automation, templates, and AI plays to scale content production and personalization.
Citizen Developer / Team Lead Non-engineer who builds apps to solve team problems using no-code tools; values templates, ease-of-use, and quick time-to-value.
IT / Platform Administrator Responsible for security, compliance, provisioning and governance at scale; evaluates admin controls, permissions, and integrations with IDPs.
| Product Manager Uses Coda to centralize roadmaps, feature specs, and cross‑team trackers; builds lightweight dashboards and automations.
Operations/Program Manager Designs processes and automations for recurring workflows (onboarding, incident trackers); relies on integrations and packs.
Team Lead / People Ops Manages team wikis, onboarding materials, and people ops trackers; values templates and permissions.
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Customer Sentiment
| Field | Coda | ||||
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| Overall Sentiment | Mixed-positive: Strongly positive product/feature sentiment among power users and on software-review sites (G2, Capterra) driven by flexibility, templates, collaboration, and Notion AI — but notable negative sentiment pockets on consumer-facing platforms (Trustpilot, Reddit) centering on billing, customer support responsiveness, and occasional reliability/performance issues. | Mixed-positive: product and feature sentiment is strongly positive (flexibility, UI, automations, integrations), while operational sentiment shows recurring negatives centered on billing transparency, customer support responsiveness, and performance at scale. | Moderately positive with caveats — customers value ClickUp's comprehensive feature set and customization, but there are significant recurring complaints about learning curve, performance at scale, and billing/support issues leading to frustration and churn risk. | Mixed — product sentiment is positive (users praise flexibility, templates, automations, and integrations) but experience sentiment is negative around pricing, billing clarity, and support responsiveness. Emerging trend: strong enterprise & AI feature growth (Omni, HyperDB, Enterprise features) boosting interest among larger customers, while SMB/end-user frustration around billing and performance persists. | Mixed-positive (leaning positive). Users praise Coda’s flexibility, integrations and automation capabilities; common friction points are learning curve, pricing/licensing at scale, performance on large docs and mobile app limitations. |
| Common Praise | Flexibility & customization — powerful block and database model, extensive templates and integrations, and Notion Academy enable fast productivity gains and wide use-cases (notes, docs, project tracking, knowledge base). | Flexibility and customizability — users repeatedly praise monday.com’s visual boards, templates, automations, and integrations as enabling many workflows without heavy development. | Comprehensive, highly customizable all-in-one workspace (tasks, Docs, Goals, Whiteboards) that reduces context switching and integrates many workflows. | Highly flexible hybrid spreadsheet-database: easy-to-use UI, rich templates (Universe), strong integrations and automations that enable fast prototyping and productivity gains. | Powerful flexibility — combines documents, spreadsheets and lightweight app workflows (automations/Packs) in one platform, enabling custom solutions without full engineering effort. |
| Common Complaints | Billing & support friction — recurring reports of unexpected charges, difficulty obtaining timely refunds or credits, and slow or unhelpful responses from support; performance issues (lag, outages) are also frequently cited. | Billing and pricing complexity — frequent complaints about per-seat pricing, mandatory minimums, unexpected charges on renewal/seat changes, and slow refunds or dispute resolution. | Steep learning curve and UI complexity leading to onboarding friction and slow adoption; performance issues/lag in large workspaces. | Pricing complexity and billing surprises — users report unexpected charges for collaborators, difficulty downgrading, and slow refund processing; customer support responsiveness is often cited as inadequate for non-Enterprise customers. | Steep learning curve and complexity for advanced formulas/automations; non-technical users often find it difficult to reach full value. |
| Sentiment Trends | Recent trend shows growing praise for Notion AI features and collaboration improvements; simultaneously, there is an uptick in negative sentiment about billing disputes, perceived gating of AI behind paywalls, and latency/outage reports. Overall product sentiment remains net positive among professional users, while public consumer complaint volume has increased. | Over recent years reviews on G2/Capterra remain positive for product capability; Trustpilot and independent forums show a higher volume of complaints focused on billing and support. Some signals indicate rising customer frustration around pricing model changes and billing handling; product investment continues (DB improvements, AI features) which improves technical sentiment for advanced users. | Trend toward increasing negative sentiment on Trustpilot/Reddit regarding pricing changes, billing disputes, and support responsiveness in the past 18–24 months, while G2/Capterra remain largely positive for product capability. | Recent product announcements (AI, Omni, HyperDB, App Library) are generating positive community excitement, while Trustpilot and other review channels show persistent negative feedback focused on billing, pricing complexity, and customer support delays. | Recent reviews (2024–2025) show steady appreciation from power users and enterprises, with recurring complaints about complexity and occasional performance/usability regressions. Enterprise/security trust has strengthened with formal compliance certifications. |
| Churn Reasons | Billing disputes and poor support experience leading to cancellations and negative public reviews. Performance/reliability problems (latency, outages, large database scalability) cause teams to migrate to more stable platforms. | Price increases or perceived poor value (especially for small teams) — many customers cite cost, seat minimums, and add-on fees as primary reasons to leave. | Billing disputes, recent pricing/AI-credit changes, and slow or unsatisfactory support responses prompting customers to switch to simpler or better-supported alternatives. | Unexpected or inflated billing (collaborator billing, plan upgrade/downgrade friction), slow or unsatisfactory support interactions, and performance/scaling limits on large datasets drive customers to seek alternatives. | Pricing/licensing friction (Doc Maker model) and cost at scale — organizations sometimes churn when costs rise as more creators are required. |
| Loyalty Indicators | High advocacy among power users and teams that have invested in setups (many long-term, high-rated reviews on G2/Capterra); however public platforms (Trustpilot/Reddit) show vocal detractors. Enterprise customers show stickiness due to compliance, integrations, and dedicated CSMs. | — | Product stickiness for power users and teams that invest in customization and automations; active community and many templates indicating engaged user base. | Strong product stickiness for active users (many reports of running entire businesses on Airtable), active community engagement (40k+ topics, 100k+ members), and enterprise adoption (large customers and Enterprise features). | — |
| Retention Rate | — | — | — | Not publicly disclosed. | — |
| Advocacy Level | High among professional users; mixed overall due to consumer complaints. | — | Mixed — many promoters on G2/Capterra praise features and integrations, but Trustpilot and Reddit show vocal detractors around billing/support and pricing changes. | High among power users and builders (many testimonials and case studies), mixed among SMBs due to billing/support concerns. | — |
Company Background
| Field | Coda | ||||
|---|---|---|---|---|---|
| Legal Name | Notion Labs, Inc. | monday.com Ltd. | ClickUp, Inc. | Formagrid, Inc. (d/b/a Airtable) | Coda Project, Inc. |
| Founded Year | 2013 | 2012 | 2017 | 2012 | 2014 |
| Headquarters | San Francisco, California, USA | Tel Aviv, Israel (global); U.S. offices in New York, Miami; global presence | San Diego, California, United States | San Francisco, California, USA | San Francisco, CA, USA |
| Company Size | ≈1,000 employees (est. 2025) | 2,508 employees (as of Dec 31, 2024) | ~501–1,000 employees (estimate; varied over time) | ~500-1,000 employees (est. 2025) | 251-500 |
| Leadership | Ivan Zhao Co‑founder & CEO Co‑founder and long‑time product and design lead; public face of Notion, responsible for product vision and strategy. Akshay Kothari Co‑founder & President (formerly COO) Co‑founder and operating leader focused on growth, go‑to‑market and operations. | Roy Mann Co‑Founder & Co‑CEO Co‑founder of monday.com; formerly co‑founded and worked in product at Wix; leads product, design and go‑to‑market strategy. Eran Zinman Co‑Founder & Co‑CEO Co‑founder of monday.com; previously at Wix; focuses on engineering, platform and operations. Eliran Glazer Chief Financial Officer CFO (joined 2024); background in finance and public company reporting (see investor relations for prior roles). Adi Dar Chief Operating Officer Appointed COO in late 2024 to scale operations and GTM; background in operations and product scaling. | Zeb Evans Founder & Chief Executive Officer Founder of ClickUp (2017). Product-focused CEO; vocal public face of the company and frequent commentator on product strategy and AI initiatives. Alex Yurkowski Co‑founder & Chief Technology Officer Co‑founder and CTO, leads engineering and product development; long‑time technical leader at ClickUp. Gaurav Agarwal Chief Operating Officer (formerly Chief Growth Officer) Joined ClickUp’s leadership in 2022 to lead growth and go‑to‑market; later elevated to COO overseeing revenue operations and global teams. Tommy Wang Chief Business Officer Longstanding ClickUp executive focused on business operations, strategy and go‑to‑market. | Howie Liu Co-founder & CEO Co-founder of Airtable; previously founder of Etacts (acquired by Salesforce). Leads company strategy and product vision. Andrew Ofstad Co-founder & Chief Product Officer Co-founder; former designer at Google (worked on Google Maps/Photos); leads product and design. Emmett Nicholas Co-founder & Engineering Lead (former) Co-founder and early engineering lead; background in software engineering and systems design. | Shishir Mehrotra Co‑founder & CEO (Coda); appointed CEO of Grammarly as part of acquisition (Dec 17, 2024) 25+ year product & engineering leader; formerly YouTube Chief Product Officer and CTO; led product/engineering teams at Google prior to founding Coda. Alex DeNeui Co‑founder & CTO Co‑founder and CTO; previously worked on DocVerse and has engineering/founder background building collaborative document tooling. |
| Funding Rounds | Series B $50M · May 2020 Investors: Index Ventures, Sequoia? Series C $275M · October 2021 Investors: Coatue Management, Sequoia Capital | Seed (2012) ~$1.5M · 2012 Investors: Unnamed angel/seed investors Series A (2016) $7.6M · 2016 Investors: Aleph, Entrée Capital and others Series B (2017) $25M · 2017 Investors: Insight Partners and others Series C (2018) $50M · 2018 Investors: Bridgepoint, Entrée Capital, and others Series D (2019) ~$150M · 2019 Investors: Insight Partners and others IPO (June 2021) Gross proceeds ~$573.5M; company net proceeds ~$542M; concurrent private placement ~$150M · June 2021 Investors: Public market (NASDAQ: MNDY) and select private placement investors | Convertible notes / seed ~$2.5M (combined convertible notes, 2017–2018) · 2017–2018 Investors: Undisclosed/early investors Series A $35M · June 2020 Investors: Craft Ventures (lead), Georgian Partners Series B $100M · December 2020 Investors: Georgian (lead), Craft Ventures Series C $400M · October 2021 Investors: Andreessen Horowitz, Tiger Global Management, Lightspeed Venture Partners, Meritech Capital Partners | Series D $185M · 2020-09-14 Investors: Benchmark, CRV, Coatue Series E $270M · 2021-03-15 Investors: Sofina, Greenoaks, Benchmark, Coatue Series F $735M · 2021-12-13 Investors: Sofina, Greenoaks, Salesforce Ventures, Benchmark, Coatue, Michael Dell | Series C $80M · Aug 2020 Investors: Alumni Ventures, General Catalyst, Kleiner Perkins, Greylock (existing investors) Series D $100M · Jul 2021 Investors: Alumni Ventures (reported), other existing investors including Kleiner Perkins, Greylock, General Catalyst |
| Total Funding | ~$343.2M (total known disclosed funding) | Pre‑IPO venture funding: ~$234.1M; IPO gross proceeds: ~$573.5M; company net proceeds from IPO: ~$541.96M; concurrent private placement: ~$150M — total capital raised including IPO/private placement and prior rounds: ~ $926M (approx). | ~$535–537M (total disclosed funding; Series C valued company at ~$4.0B post‑money in Oct 2021) | ~$1.35B (cumulative through Series F, 2021) | ~$240M (reported across official Series A–D rounds) |
| Financial Health | strong | strong | stable | stable | stable |
| Growth Trajectory | Rapid growth from consumer adoption to enterprise: user base grew into tens of millions by 2021 and estimates show ~100M users and $300–500M revenue/ARR by 2024–2025, driven by product expansion (AI features, Mail, Enterprise) and enterprise sales. | Rapid growth from SMB roots into mid‑market and enterprise; sustained ARR growth reaching roughly $1B+ by 2024, expanding product suite (docs, automations, AI) and international expansion; focus on monetization and efficiency since IPO. | Rapid product and user growth from 2017–2021 (unicorn status by Dec 2020) followed by aggressive product expansion (Docs, Whiteboards, AI/ClickUp Brain), large funding in 2021, then cost rationalization (2023 layoffs). Focus since 2024 has been AI (ClickUp Brain, Autopilot Agents, Chat) and enterprise GTM expansion. | Early rapid growth as a category-defining no-code/low-code database platform (2015–2021), large late-stage fundraises in 2020–2021 fueling expansion into enterprise and platform features. 2022–2023 saw cost optimization (headcount adjustments); 2024–2025 marked a strategic pivot to AI-native product offerings and integrations to capture enterprise workflow automation spend. | Rapid product-led growth from public launch (2019) to serving millions of users and 50,000+ teams; raised successive growth rounds (notably Aug 2020 and Jul 2021) and achieved unicorn-level valuation (~$1.4B post‑money in 2021). Acquisition by Grammarly in Dec 2024 marks transition to integration and combined growth initiatives. |
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Market Position
| Field | Coda | ||||
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| Estimated Market Value | — | ~$8.2B market capitalization (snapshot, mid‑November 2025 — market prices fluctuate). | ~$4.0 billion (post‑money valuation reported after Oct 2021 Series C) | $11 billion post-money valuation (Dec 13, 2021, Series F reported). | Last reported private valuation: approx. $1.4B (post‑money, 2021 Series D) |
| Customer Base Size | — | ~245,000 customers (as of Dec 31, 2024) | Claims and reports indicate hundreds of thousands of teams (ClickUp has cited ~800,000 teams and millions of users in company materials) | Global mix of SMBs and enterprises; notable clients reported in press include Netflix, Shopify, Spotify, Levi's, Expedia and many others (broad adoption across marketing, ops, product, and content teams). Exact customer count not publicly consistent across sources. | 50,000+ teams (reported) |
| Market Share | — | Significant presence in the Work OS/work‑management category; competes with Asana, Smartsheet, Notion, Atlassian/Jira, ClickUp — strong in unified project+docs positioning. | No public market‑share figures; positioned as a fast‑growing challenger in work management/productivity alongside Asana, Monday.com, Notion and Microsoft/Atlassian offerings. | Not publicly disclosed; Airtable is widely recognized as a leader in the collaborative no-code/low-code database/app platform category with significant enterprise adoption. | — |
| Market Position | — | leader | challenger | leader | — |
| User Demographics | — | Customer base spans SMBs to large enterprises across 200+ industries; strong adoption in tech, services, marketing, operations; usage concentrated among teams managing projects, CRM, marketing campaigns and ops. | Targets teams of all sizes — SMBs to large enterprises, cross‑functional users (engineering, marketing, product, ops); emphasizes both individual/product‑led users and enterprise accounts. | Primary users include product managers, marketing teams, operations, content teams, HR, and 'citizen developers' — non-engineering users building internal apps and workflows. Also used by IT and developers for integrations and automations. | Teams and knowledge workers at SMBs and enterprises—product managers, operations, engineering, design, and business ops; used by customers such as Figma, DoorDash, Square, The New York Times. |
SWOT Analysis
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Recent Developments
| Competitor | Coda | ||||
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| Highlights | Notion AI expansion — Agents, Enterprise Search, AI Meeting Notes, model picker Spring 2024 Notion repositioned as an AI‑first workspace, adding Agents, Enterprise Search, AI Meeting Notes and a model picker supporting multiple LLM providers (e.g., GPT‑4.1, Claude 4). Source: Notion product/AI page. Notion Mail (integrated email product) 2025 Notion launched Notion Mail — a native inbox integrated with Notion and AI features (auto‑labeling, drafting, scheduling) and mobile apps. Source: Notion Mail product page. | Q4 & Full‑Year 2024 financial results (reported Feb 10, 2025) Feb 10, 2025 Reported strong revenue growth for FY2024, ARR approaching/above $1B, improvements in operating margins and positive free cash flow in recent periods (see investor relations release). Q3 2025 financial results (reported Nov 10, 2025) Nov 10, 2025 Quarterly results showing continued revenue momentum, product launches (enhancements to monday AI and platform capabilities), and commentary on enterprise customer growth. Leadership and organizational changes (late 2024) Nov 2024 Appointed Adi Dar as COO to scale operations and GTM; continued senior hires to support enterprise focus. | Launch of ClickUp Brain (in‑product AI suite) and AI Launch Party Feb 13–15, 2024 ClickUp unveiled 'ClickUp Brain' — an integrated AI assistant and Autopilot Agents that search workspace content, summarize, generate content, and automate tasks; launch included an on‑demand AI Launch Party and expert panel. Rollout of ClickUp Chat (integrated workspace chat) and AI chat features Q4 2024 (roadmap/rollout) ClickUp integrated ClickUp Chat (real‑time and asynchronous messaging) into the workspace, adding AI summarization, 'Catch Me Up', task creation from chats, and Chat Agents to reduce context switching. Workforce reduction (~10%) as part of cost optimization July 4, 2023 ClickUp announced a ~10% headcount reduction (~90 people) to move roles to lower‑cost regions and optimize for future IPO readiness; cited as part of operational efficiency measures. | Airtable repositions as 'AI-native' platform (CEO announcement) 2025-06-24 Company announced an 'AI-native' strategic push and new AI-integrated features in a CEO letter and product updates, signaling a major product strategy shift toward generative-AI-enabled bases, automations, and copilots. Airtable acquires startup Dopt (reported) 2024-07-30 Airtable completed an acquisition/acqui-hire of Dopt (a forms/workflow tooling startup) in mid-2024 to bolster its product-building and forms capabilities; reported by industry press. Workforce adjustments and cost optimization (2022–2023) 2023-09-01 Airtable implemented rounds of layoffs and organizational restructuring across 2022–2023 to reduce costs and refocus on core product priorities before investing in AI and enterprise features. | Grammarly announces intent to acquire Coda; Shishir Mehrotra to become Grammarly CEO December 17, 2024 Grammarly announced it would acquire Coda to combine Coda's flexible docs/workflows and Coda Brain with Grammarly's AI assistant; as part of the deal Coda co‑founder Shishir Mehrotra was named CEO of Grammarly. Coda Brain (enterprise knowledge layer) and AI roadmap 2024 (ongoing) Coda developed 'Coda Brain'—a permission-aware knowledge and connector layer (800+ connectors reported by acquirer) to surface company knowledge for generative AI features and agentic workflows; this capability was a strategic rationale for Grammarly's acquisition. Grammarly closes $1B growth financing following Coda acquisition May 29, 2025 After integrating Coda, Grammarly announced $1 billion in growth financing from General Catalyst to scale go‑to‑market and accelerate AI productivity initiatives. |
Web Presence
| Field | Coda | ||||
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| Domain Authority | 83 | — | 88 | 56 | 81 |
| Backlink Count | 16,800 | — | 40,000 | 31,600,000 | 1,817,809 |
| Monthly Organic Traffic | 4,700,000 | — | 1,500,000 | 569,570 | 3,300,000 |
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Innovation Analysis
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| Patent Count | — | 30 | — | 1 | — |
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| Innovation Pace | — | fast | — | fast | — |