🎉 Black Friday Sale: 60% OFF all plans — Keep this price forever!

Toro the bull mascot giving a thumbs up
Toro plans that pay for themselves

Strategic intelligence at a fraction of the analyst cost

Every plan delivers relentless visibility into competitor motions, so your team stays proactive without hiring another analyst. Toro blends human judgment and automation to keep pricing lean and impact immediate.

Choose the cadence that matches your competitive tempo

Whether you need a daily war-room partner or a monthly narrative pulse, every tier levels up situational awareness without bloating headcount.

Monthly

Foundational market pulse for emerging teams

$19

$48

per month — Lock in this price forever!

A comprehensive monthly briefing file that keeps leadership, investors, and advisors aligned on the narratives that matter.

  • Deep analysis of top 10 competitor moves
  • Market trend insights and opportunity areas
  • Export to PDF or CSV for easy sharing
  • Share reports with a web link

30-day money-back guarantee*

60% OFF - Black Friday

Weekly

Condensed weekly readouts for busy product squads

$39

$98

per month — Lock in this price forever!

Every Friday you receive a narrative deck covering launches, pricing updates, hiring shifts, and playbook adjustments to keep roadmaps sharp.

  • Friday teardown with highlights & risk watch
  • Feature launch tracker with timely alerts
  • Plug-and-play talking points for GTM syncs
  • Up to 15 competitors monitored simultaneously

30-day money-back guarantee*

60% OFF - Black Friday

Daily

Executive-grade daily intelligence drops

$199

$498

per month — Lock in this price forever!

Our flagship feed with battle plans delivered every weekday by 7 AM. Perfect for revenue leads and founders who want zero blind spots.

  • Daily 7 AM dossier with heatmap of competitor moves
  • Impact scoring and counter-strike recommendations
  • Executive-ready slides pushed to Slack and email
  • Priority access to Toro engineer office hours
  • Up to 25 competitors monitored simultaneously

30-day money-back guarantee*

60% OFF - Black Friday
Why Toro pricing stays lean

Replace fragmented tooling and overworked analysts with one charging bull

Traditional competitive intel stacks mix vendor monitoring dashboards, agency retainers, and internal analyst time. Toro bundles the signal capture, expert analysis, and recommended actions for a fraction of the cost, paying for itself the moment you save a churned customer or win a contested deal.

ROI driver

Reclaim analyst hours

Teams report saving 40+ hours each month formerly spent stitching together screenshots, transcripts, and backlog notes.

ROI driver

Protect pipeline

Toro subscribers spot pricing undercuts an average of nine days earlier, rescuing at-risk opportunities before competitors close them.

ROI driver

Accelerate launches

Insights arrive with recommended motions so new features ship with differentiated messaging instead of reactionary scrambling.

Toro vs hiring internally

The average senior competitive analyst package exceeds $8K per month before tooling. Toro automates the grunt work and layers human expertise so your analysts (if you have them) focus on activation, not monitoring.

  • $8,000

    Analyst equivalent cost

    average monthly spend for a senior competitive analyst

  • 3 weeks

    Payback window

    median time for Toro to surface a move that pays for the subscription

  • 6.4x

    Wins influenced

    increase in competitive win rates after two quarters

"Toro flagged a silent pricing test from our top rival. We re-bundled within days and kept $1.2M ARR from churning—more than 50× the annual subscription."

Director of Growth, Series B SaaS Platform

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