Strategic intelligence at a fraction of the analyst cost
Every plan delivers comprehensive competitor intelligence with our AI-powered research. Pay only for what you use, or choose a plan with included credits for better value and predictable costs.
Simple, credit-based pricing that scales with your needs
Choose the plan that fits your research needs. All plans include the same powerful features—just pick your credit level.
Pay as you go
Perfect for getting started and testing the platform
$0
then $10 per 100 credits
No monthly commitment — only pay for what you use. Ideal for occasional research needs or testing Toro before committing to a plan.
- No monthly fee
- Competitor finder (5 credits)
- Full competitor research reports (100 credits)
- Export to PDF or CSV
- Share reports with a web link
30-day money-back guarantee*
500 credits + Usage
Best for teams doing regular research
$9.99
per month + $9 per 100 credits
Get 500 credits included every month—enough for 5 full reports or 100 competitor finds. Additional usage at $9 per 100 credits.
- 500 credits included monthly
- Competitor finder (5 credits)
- Full competitor research reports (100 credits)
- Export to PDF or CSV
- Share reports with a web link
30-day money-back guarantee*
1500 credits + Usage
Maximum value for high-volume research teams
$19.99
per month + $8 per 100 credits
Get 1500 credits included monthly—enough for 15 full reports or 300 competitor finds. Additional usage at $8 per 100 credits.
- 1500 credits included monthly
- Competitor finder (5 credits)
- Full competitor research reports (100 credits)
- Export to PDF or CSV
- Share reports with a web link
30-day money-back guarantee*
Replace fragmented tooling and overworked analysts with one charging bull
Traditional competitive intel stacks mix vendor monitoring dashboards, agency retainers, and internal analyst time. Toro bundles the signal capture, expert analysis, and recommended actions for a fraction of the cost, paying for itself the moment you save a churned customer or win a contested deal.
Reclaim analyst hours
Teams report saving 40+ hours each month formerly spent stitching together screenshots, transcripts, and backlog notes.
Protect pipeline
Toro subscribers spot pricing undercuts an average of nine days earlier, rescuing at-risk opportunities before competitors close them.
Accelerate launches
Insights arrive with recommended motions so new features ship with differentiated messaging instead of reactionary scrambling.
Toro vs hiring internally
The average senior competitive analyst package exceeds $8K per month before tooling. Toro automates the grunt work and layers human expertise so your analysts (if you have them) focus on activation, not monitoring.
$8,000
Analyst equivalent cost
average monthly spend for a senior competitive analyst
3 weeks
Payback window
median time for Toro to surface a move that pays for the subscription
6.4x
Wins influenced
increase in competitive win rates after two quarters
"Toro flagged a silent pricing test from our top rival. We re-bundled within days and kept $1.2M ARR from churning—more than 50× the annual subscription."
Director of Growth, Series B SaaS Platform